Privacy Policy

Effective Date: 12-02-2021

Welcome to Young United Parents! (also known as YUP!). YUP! is operated by Sentient Research, (“we,” or “us”).

Information we collect

Personal Information. We may collect and store any information that you choose to enter through YUP!. This includes personal information, such as your name, e-mail address, telephone number, zip code, and date of birth, and other information (personal and non-personal) about you that you may submit through YUP!, including through any content that you provide. We may require that you provide some personal information in order to participate in certain features we offer. In some cases, we may combine this information with personal information we have collected about you from other sources.

Automatic Information. We may automatically collect some information about your computer when you visit YUP!. For example, we may collect information about your IP address, Web browser software (such as Internet Explorer), and referring web site. We also may collect information about your activity on YUP!. We may combine this automatically-gathered information with other information, including personal information we have collected about you. Without this information, we are not able to provide you with all the requested services, and any differences in services may be related to your information. We may aggregate or de-identify the information described above. Aggregated or de-identified data is not subject to this Privacy Policy.

Cookies. When you visit YUP!, we may assign your computer a “cookie” (a small, unique identifier text file) to remember who you are. We also may include other information in our cookie files; for example, if you arrived at YUP! via a link from a third-party site, we may include the URL of the linking page. In addition, we collect gender, age, and interest information from 3rd parties using Google Analytics. We may combine the information we collect through cookies with other information, including personal information we have gathered about your visit in aggregate to improve our services.

How we use this information

We may use the information we collect about you in certain ways in connection with our business. These uses include:

  • Providing you with the products and services you request;
  • Responding to your questions and comments;
  • Providing you with information, including advertising, about selected products and services offered by YUP! or others that may be of interest to you;
  • Facilitating communications between you and other users;
  • Soliciting information and feedback from you, including through surveys and questionnaires;
  • Contacting you regarding participation in a YUP! evaluation study;
  • Performing business analyses or for other purposes to improve the quality of our business, and the products and services we offer; and
  • As otherwise described to you at the point of collection or pursuant to your consent.

With whom we share this information

We may share the information we collect about you in limited circumstances, including:

  • With our authorized service providers that perform certain functions or services on our behalf (such as to transmit communications or advertising, or assist with the transactions you initiate), although we require that these third parties limit their use of your personal information to providing the service for which the information was shared;
  • To affiliates within the YUP! and Sentient Research family;
  • To respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries, and to protect and defend the rights, interests, safety, and security of Sentient Research, our affiliates, users, or the public;
  • When we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or as otherwise required by law;
  • To enforce our Terms of Use and other agreements, or otherwise protect or defend the rights or property of Sentient Research, its affiliates, or others, or the safety of the public;
  • In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale;
  • In aggregated or another non-personally identifiable form to third parties for various business purposes, including business analyses and advertising.
  • With independent research partners for YUP! users who have consented to participate in research studies.

Sentient Research does not, and will not without consent, sell your information to third parties. Sentient Research does permit third parties to collect the information described above through YUP! and discloses such information with third parties for business purposes as described in this Privacy Policy, [including but not limited to providing advertising on YUP! and elsewhere based on users’ online activities over time and across different sites, services, and devices (so-called “interest-based advertising”).] The information practices of these third parties are not covered by this Privacy Policy.

Your Rights and Choices

You can access, delete or update the personal information you have provided on YUP! by contacting us.

Website visitors who don’t want their visit data reported by Google Analytics can install the Google Analytics opt-out browser add-on. This add-on instructs the Google Analytics JavaScript running on YUP! (and other websites) to prohibit sending visit information to Google Analytics.

If you want to opt-out of Analytics for the web, visit the Google Analytics opt-out-page and install the add-on for your browser. For more details on installing and uninstalling the add-on, please see the relevant help resources for your specific browser.

The Google Analytics opt-out browser add-on does not prevent data from being sent to the website itself or in other ways to web analytics services.

How we protect your information

We have implemented procedures to help protect the personal information that you provide to us. However, no method of transmitting or storing electronic data is ever completely secure, and we cannot guarantee that such information will never be accessed, used, or released in a manner that is inconsistent with this policy.

Children’s privacy

We do not knowingly collect personal information from children under 13. Should we learn that a child under 13 has provided us with personal information, we will delete that information from our database.

A special word about public forums

Please keep in mind that whenever you voluntarily disclose personal information online in public forums, that information can be collected and used by others. This includes any information that you choose to make publicly available. For this reason, we encourage users not to post any sensitive information, including personal information, in any public forums.

External links

If any part of YUP! links you to other websites, those websites do not operate under this Privacy Policy. We recommend that you examine the privacy statements posted on those other sites to understand their procedures for collecting, using, and disclosing personal information.

Changes to this Privacy Policy

We may update this Privacy Policy in the future. In the event that you provided an email address to use for account creation, we will notify you about material changes to this Privacy Policy by sending a notice to the e-mail address you provided to us or by placing a prominent notice on YUP!.org.

How you can contact us

If you have any questions or concerns about this Privacy Policy, you may email us or by mail/phone at:

Aaron Plant
Sentient Research
231 N Walnuthaven Drive
West Covina, CA 91790
213-448-0660